Nokia Thinking of the real world. It’s not all about the ‘eco’, though. “The nicest
bit is we design for people,” says Meyer. "We push to simplify things
for the people who are going to buy the product. As a designer, you need
to be aware of so many things today. It’s quite an adventure.”
And
that’s where sustainability comes right back into it. Nokia phones are
designed, and built, to last. To survive being dropped or dipped in the
baby’s breakfast. That way, replacement phones aren’t purchased so
often, despite the profit incentive this might provide.
How
sustainability influences product design is being constantly improved.
Research and development teams at Nokia are always looking to take
things even further. Recent trials have included tests for new,
renewable energy sources, such as powering mobile phones using solar
energy.
We hope
Nokia try make something new next year
